Data on Exhibition
For your consideration of exhibiting, exhibition trends, market insights, and survey results from exhibitors and visitors have been compiled.
Social Trends and Welfare Equipment Market in Japan
Assistive Technology Supports Social Transformation
We are in a period of unprecedented social change, with a declining population, falling birthrate and aging population. New challenges have begun in the field of welfare, where there is a shortage of human resources. Your products meeting “welfare” can contribute to many welfare issues.
Population Trends
Unstoppable Population Decline
It is estimated that the total population will fall below 90 million by 2070.
Working-Age Population Trends
Labor Shortage
The working-age population, defined as those aged 15 to 64, has steadily increased since the post-war period. However, it peaked in 1995 and has been in a declining phase since then.
Aging Rate (65+ Population Proportion)
An Era Where 1 in 3 People Are 65 and Older
Moreover, by 2025, when all members of the baby boomer generation reach 75, the population aged 75 and over is projected to account for about 18% of the total population, and this number is expected to continue increasing thereafter.
Dementia Patient Numbers
Increase of 800,000 in 8 Years
It is estimated that the number of dementia patients will increase by approximately 800,000 over the next 8 years, from 4.43 million in 2022.
Total Care Cost
Growing Needs
The total cost of long-term care under the long-term care insurance system in FY2023 was 11,513.9 billion yen. This was the highest amount ever.
Number of Caregivers Needed
Shortage of Nursing Care Workers
As of 2022, the actual number of caregivers nationwide was 2.15 million. If this number does not increase, there will be a shortage of 570,000 caregivers in FY2040.
Disability Welfare Service-Related Expenses
More than 3 times increase in the past 15 years
The total number of people with disabilities is 11.6 million, approximately 9.2% of the population. As the number of people with disabilities continues to rise, the budget scale is also expanding.
Market Size of Welfare Equipment
The Welfare Equipment Industry, a 1 trillion yen market
Japan's welfare equipment market has reached 1.6354 trillion yen and continues to grow steadily as the population ages.
References Minisry of Health, Labour and Welfare, etc.
Visitor Data (From the H.C.R. 2024 Visitor Survey)
A Wide Range of Visitors Involved in the Selection of Welfare Equipment Attended.
H.C.R. is one of the largest welfare equipment exhibitions in Asia, attracting over 120,000 visitors. The event engages visitors from diverse industries and professions, providing the opportunity to experience the latest trends in the welfare equipment market.
Numbers of Visitors
The Largest-Scale Welfare Equipment Exhibition in Asia
More than 120,000 visitors attended H.C.R. 2024 over three days. The number of attendees has been increasing for three consecutive years!
Industry
A gathering of diverse perspectives
More than 40% of visitors were welfare professionals (such as welfare and elderly care facilities, home care services, and welfare organizations). There were also many general publics as well as those from manufacturing and sales sectors, providing direct feedback from a wide range of users.
Occupation
Direct PR to Practitioners
Among the visitors to H.C.R., 16.3% are in caregiving roles (caregiving field), 15.3% are in medical and rehabilitation roles, and 8.7% are in sales, offering ample PR opportunities to reach professionals on the ground.
Qualifications
Gathering Welfare Professionals
Over 70% of visitors hold welfare-related qualifications. This is an exhibition where welfare-related specialists gather.
Requests to Use Welfare Equipment
Capturing the Needs for Welfare Equipment
Visitors are seeking ease of information access, affordable prices, and opportunities to try out the products. H.C.R. is an exhibition where user feedback is directly heard.
Products Being Sought
A Wide Range of Products in Focus
An exhibition where visitors can "see, touch, and confirm" the products. Many attendees come to check the fine details and usability of the items.
Involvement in Product Selection and Purchase
Decision-makers attend the event
Over 70% are involved in selecting, deciding, or engaging with products. Direct PR can be made to the core decision-makers of purchases.
Evaluation of H.C.R.
Satisfaction rate: 61.4%!
Only 4.2% reported feeling "unsatisfied." The exhibition has a history of over 50 years and receives positive evaluations from many visitors.
Exhibitor Data (From the H.C.R. 2024 Exhibitor Survey)
91% of exhibitors responded that they would like to exhibit again! It is an exhibition with high satisfaction.
Number of Exhibitors
11 countries and 2 regions, including 50 overseas companies
A total of 402 companies and organizations exhibited at H.C.R. 2024, showcasing cutting-edge products boosting brand awareness, and facilitating business negotiations.
Average Number of Visitors per Booth over 3 Days
Each booth was bustling with activity
An average of 1,309 visitors visited each company booth over the 3 days. This is a great opportunity to promote products and services widely.
Average Number of Business Meetings over 3 Days
Leading to successful business deals
An average of 57 business meetings were conducted over the 3 days, leading to the development of new customers and long-term partnerships.
Exhibition Costs
Affordable for small and medium-sized enterprises
42% of exhibiting companies spent between 1.01 million and 3 million yen on their exhibit, while 32% exhibited for less than 1 million yen.
*Average Booth Size per Exhibiting Company: 4.2 booths
*Approximate total costs include exhibition fees, advertising & promotional costs, booth decoration costs, transportation costs, outsourcing costs, staffing costs on the event day, etc.
Goal Achievement
PR Effectiveness: Over 90%!
Despite the varying objectives of exhibitors, the exhibition has received high satisfaction due to the wide range of visitors attending.
*The percentage of exhibitors who responded with "Fully achieved" or "Partially achieved" regarding their exhibition objectives.
Intention to Exhibit at the Next H.C.R.
91% Interested!
66% of exhibitors expressed 'very interested' in exhibiting at the next H.C.R., while 25% said they are 'somewhat interested.' Over 90% of exhibitors have shown interest in future H.C.R. events.
